FOOD
INNOVATIONS
We are a Packaged Food Consultancy that manages Brand Growth by providing sales, distribution and product innovation.
INNOVATION
DRIVES
Innovation drives GROWTH
Innovation drives IMPROVEMENT
Innovation drives THE FUTURE
OUR SERVICES
FOOD BROKER & DISTRIBUTOR MANAGEMENT
Food Innovations understands that getting the order is the goal and we follow the process from beginning to end.
OUR TEAM
Geoff Wilson
Founder and CEO
Brian Potvin
Executive Vice PresidentBRANDED PRODUCTS
CHANNEL CONNECTIONS
HAPPY CLIENTS
YEARS OF EXPERIENCE
PLAN, DESIGN
EXECUTE
Food Innovations is a professional consultancy for food manufacturers marketing and selling within the Consumer Packaged Food Industry. From product concept to final selling strategies, we develop and implement a market-driven approach to innovation within the food industry.
We provide the resources to implement a plan that will allow your product ideas to compete in today’s food retailing environment. We have planned/developed over 100 new items that involved recipe and finished products prior to regional and national launches.
Every channel is very specific and how we approach and manage each product is important to its success. Once a product is identified to fill a need, we will identify its potential, design a strategy and introduce it to the appropriate channels.
Executing a clear strategy for selling your products will provide your brand with the best available chance of success within a competitive market. This will include how we target the consumer and where the consumer will most likely purchase your products.
WHERE CAN WE TAKE
YOUR BRAND?
As the food and beverage industry evolves to meet consumers’ changing needs, it’s important to find ways to innovate. How does your organization approach innovation? Has your company had the same products for years, or have they followed industry trends and adapted to the market? Regardless of where you are in your innovation journey, there are ways to think outside of the box and move your company forward.
Our nascent business required a seasoned Sales Management Team with a strong track record to launch our Boba Bam Brand in several channels. Our first goal was to penetrate one of the worlds largest Club Stores we chose Food Innovations. Their depth of experience was evident from the first meeting. Food innovations was able to help us build the selling story for the Buyers to recognize value and quality being offered. Our sales velocity was twice as high as predicted but this team helped manage the product forecast and worked with all stakeholders so we financially met our profit goals. I highly recommend the Food Innovations team because they delivered the only result that matters, PO after PO after PO.
Working with Geoff Wilson and Food Innovation was an absolute pleasure. Geoff is extremely knowledgeable about the Retail and Food Service Industry. I would highly recommend Food Innovations and their services to allow your brand to grow.
Geoff is a servant leader who works extremely hard and gets results while always operating with integrity. He’s a problem solver who finds ways to create win/win solutions internally and with customers. Geoff has a rare combination of strategic and tactical skills which allows him to create the vision, build aggressive business plans, and lead cross functional teams to execute with shared objectives. His ability to manage many different projects simultaneously, always having time for others, and focusing on the positives, is a unique gift that makes people feel valued and appreciated. I’ve enjoyed working with Geoff and Food Innovations and I’m confident that he will continue to have great success while making people around him better.
I have come to rely on Geoff Wilson’s sound business decisions and thorough communication. He and the team provide quick, creative and flexible plans that deliver results. We were thrilled during our first year selling our Weight Watchers club pack when we gained distribution on two items in BJ’s!
Geoff’s attention to detail has enabled us to perfect our presentations. Their dedication, commitment and communication far surpasses most organizations I’ve worked with in the past.
With Food Innovations at the lead; cumulative sales in the eight figures has been achieved. The distribution gains have not only been made within the United States but also in Canada, Asia and South America at Costco, BJs, Pricemart and Sams Club.
Food Innovations serves as our agent and partner, always looking out for our best interest at all times. They demonstrate the utmost professionalism and the highest level of integrity in all aspects of our business dealings.
We are so pleased with the work you have done for Paleteria La Michoacana, Inc. Your knowledge of the food industry and the Club Channel in particular has been invaluable. We would not have been able to get approved with Costco without you.
It has been such a pleasure working you and your team on the DaVinci, Oregon Chai and Big Train Brands. Thank you for all of your creativity in representing Kerry with the Club Channel. In the three plus years your team has provided double digit sales increases with promotional execution with PriceSmart Club stores.
Thanks so much Brian. You have been such a pleasure to work with and I really appreciate the quick turnaround time with emails and requests.
I will let you know if I need anything else. But hopefully the next time you are hearing from me you will have codes for these items.
